Carbonite support Offline#
you’re sick or injured and unable to work for a week or more? Imagine that you’re totally offline for a week – what happens? Does customer support just stop? Does your product or service not get delivered, because you are an essential part of the process?.I’ve seen it happen to people who are far more advanced than me. your site is hacked or a developer screws it up? Nobody’s immune to this.Can you run your business from your smartphone or from an internet cafe? Or do you have the money available to pick up another laptop immediately? your laptop melts down or is stolen (and you’re in a foreign country)? First of all, your data better be backed up… not doing this is just stupid for anyone whose livelihood depends on their computer.But can you reach your audience without the help of the big G? There are ways to get it restored, as well as things you can do to minimize your risk of getting removed. your site(s) is/are deindexed from Google? Check out some of the case studies of people whose sites have been deindexed.If a key part of your business rests on someone else’s platform, you’d better have a backup plan in case it gets taken away. you’re banned on Facebook, Adwords or Adsense? If most of your traffic comes from Facebook ads, and you happen to violate one of their policies, what’s your plan? Do you have alternate ways of reaching people? I’ve seen people with FB groups of 100,000 people get shut down with no explanation.your payment processor or e-mail list provider freezes your account or terminates your access? Do you have enough cash available to keep the business afloat? Do you have an account with an alternate provider that you could get up and running within a day?.Not all of them will likely apply to your business, but for those that do, give them some thought: What would you do if… So here are some of the disasters I’ve considered. Obviously you don’t want to be paranoid… but I’ve found the act of thinking through worst-case scenarios to be really helpful in discovering any possible “single points of failure” in my business and planning for them.Īlso, I’ve seen a few online entrepreneurs get to a decent of success and then “OMG my site was hacked / computer stolen / sites de-indexed and now I’m ruined!!!” Don’t let that be you.
We rarely take the time to go back and make sure our ducks are all in a row when it comes to disaster prevention. We move fast, break stuff, put a “minimum viable solution” in place that works for now, and we keep rushing forward. The reason I think this is important to talk about is that a lot of us entrepreneurs are extremely forward-thinking. An example is if you sell products exclusively online, and your website goes off the air for some reason, then your cash flow simply stops because you’re not making any sales whatsoever with no website.Īnother one – if you’ve got a great employee or a key developer who takes care of a lot of stuff in your business, and that person unexpectedly quits – do you have measures in place so that your business doesn’t grind to a halt or take a major hit if that happens? Hey everyone, welcome to episode three! Our topic today is “single points of failure” – do you have any of these in your business, and are you prepared for a possible worst-case scenario? I’m going to ask you some hopefully provocative questions, and then tell you some of the specific things I do to head off disaster.Ī single point of failure is defined as part of a system where, if that one part fails, the entire system stops working.
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